CRM Analyste Assistant

Daba Algerie

  • Alger
  • CDI
  • Temps-plein
  • Il y a 1 mois
Descriptif du poste

Main duties and responsibilities :

Data Management
  • Manage the quality and consistency of data capture across all customer touch points including Boutiques, Website, Call Center and Social Media.
  • Undertake regular data quality review and lead data cleansing.
  • Define and follow together with the legal department the legal status & changes regarding Customer Privacy.
  • Ensure that CM consent procedures are established, communicated, understood & followed.
Customer Insights
  • Monthly reporting of business KPI & CRM Dashboard (acquisition, attrition, turnover, sales by product & channel, average consumption by Customer category, Active Base…).
  • Monitor and analyse the Customer Life Cycle CRM Strategy.
  • Geomarketing & Geoanalysis (areas of influence of BTQs, penetration by area, geographical distribution of Customers…).
  • B2B Analysis, including main KPIs, actual vs expected consumption by contract, Active Base & Fleet of Machines, turnover, geoanalysis, etc.
Campaign Management
  • Implement, follow and report the CRM campaign plan agreed with CRM HQ (Early Engagement Program, Downgraders…).
  • Analysis of the results of all campaigns (communication results, acceptance rate, impact on consumption, ROI…).
  • Set up of campaigns on the corporate ERP (targets, control groups, scripts, activities & campaigns).
  • Coordinate with the Marketing Department the communication to CM & report to CRM & Marketing HQ.
Activation & Loyalty
  • Implement, follow and report the CRM interaction plan / targeted relational programs agreed with CRM HQ (emailing, sms, post…).
  • Set up of marketing actions on the corporate ERP (targets, control groups, scripts, activities & promotions).
  • Identify and define the local approach to caring activities aimed at delight / surprise CM.
Le Club
  • Provide support and insights to the Marketing Department in the communication of Club Services, products launch… to specific targets.
  • Analyse the market service offer & propose new initiatives.
  • Identify gaps & opportunities and share them with HQ.
Requirements and qualifications:
  • Graduate in finance/statistics OR Commercial
  • At least 2 years of experience
  • Fluent in Frech and good communication skills in English
  • Understanding of Marketing field
  • Good knowledge of Pack office, Google Analytics, BI, SQL